March 3, 2008

Massachusetts Battles for Pizza Title

Jason Salzenstein READ TIME: 2 MIN.

Who says New York and Chicago should reign supreme in the pizza world? As part of its 125th anniversary Bolla Wines, "The Official Wine of Pizza" is inviting all Massachusetters to battle it out in the Taste of Your Town Pizza Contest. To take part in the battle consumers must submit a pizza recipe that best reflects Massachusetts - whether it incorporates locally-produced ingredients or the state's signature dish (think of a pizza with a cranberry-based sauce and wild turkey topping). And, because wine and pizza is the perfect pair, entries will need to include a Bolla varietal to go with the submitted recipe.

Participants have from February 1 to August 31, 2008, to submit recipes for their region. Competing regions include: Midwest, Northeast, Southeast, Southwest and Far West. Regional winners will receive a pizza oven and other Bolla prizes. The Grand Prize winner will win bragging rights for his or her region and a trip to Europe to visit Bolla's winery in Verona, Italy, and attend the 2009 World Pizza Championships.

"At Bolla we use the best of Italy's wine regions to create different varietals - the Tuscan soil rich in marine fossils is perfect for our Chianti, where the warm climate of Romagna makes an excellent Sangiovese, " said Don Freytag, brand director for Bolla Wines. "We believe this same line of thinking can be applied to cooking."

To enter a recipe and wine pairing, pizza lovers 21 years of age and older can log on to www.bolla.com/taste Contestants are encouraged to use local ingredients in the crust, sauce and topping. Entries will be judged on creativity, taste, and their ability to pair well with a Bolla varietal. The best of each region will be announced at the end of September and the grand prize winner will be decided via an online vote in October, National Pizza Month. Full details are available at www.bolla.com/taste

Some tips and suggestions for the ultimate Massachusetts pizza:

  • Massachusetts is home to nearly a third of all harvested acres of cranberry bogs and the cranberry is Massachusetts' number one agricultural commodity crop.

  • Make a trendy dessert pizza with a chocolate chip cookie crust. The official state cookie of Massachusetts is the chocolate chip cookie, invented in 1930 at the Toll House Restaurant. (The state dessert is Boston Cr?me Pie).

  • Wild turkeys are the state game bird, thanks to the heritage of the first Thanksgiving dinner.

    by Jason Salzenstein

    Twitter :: JasonSalz

    Jason Salzenstein is a writer and editor; design, image, and marketing consultant; and professional shopper. His work has appeared in numerous national and international publications and he has clients around the world. For more information :: www.JasonSalzenstein.com

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