How Casinos and Deposit Bonuses Are Becoming More Inclusive

"Inclusivity" is a word we encounter often – on the news, in discussions, and throughout our everyday lives. While inclusivity has historically focused on gender, race, and religion, today's understanding of inclusivity also embraces the right of every individual to express their identity freely, including gender identity and sexual orientation.

Since entertainment and the online gambling industry play a big role in everyday life, from casual mobile gaming to devoted free-time playing, inclusivity enforced changes in this field too.

In the online casino world, every player, regardless of their identity or background, can access the same promotions and deposit bonus casino offers. However, important questions remain: How inclusive are the registration processes? Are players treated with respect and neutrality? Does the platform create a welcoming environment for all?

These are the topics to be discussed in today's article, a deep-dive exploration by the expert team at AuCasionsList after following the market and the multiple player questions: are LGBTQ+ players equal in the online gambling industry?

A Changing Industry: From Exclusive to Inclusive

Traditionally, casinos were seen as exclusive venues, often catering to a specific demographic – typically affluent, male, and predominantly white. However, while the guest list may have seemed exclusive, the workforce within the industry has long been diverse, with roles filled by people from varied backgrounds and identities.

A 2018 report by the American Gaming Association revealed that 44% of the workforce in the gaming industry is female and people of colour. While this representation shows some progress, there remains room for improvement, especially in leadership roles and ensuring all voices are heard within the industry.

But, the tide is turning, especially since the 2010s. This is thanks to the expansions of the gaming industry into a preferably online industry, while brick-and-mortar casinos still remain a more "exclusive" option.

More gaming companies are making serious commitments to attracting a diverse workforce and fostering inclusive company cultures. At AuCasinosList, we strongly advocate values and embrace a workforce that reflects the global diversity of the markets it serves.

Lola Henderson, one of our leading experts in gambling strategy and behaviour, states that "Diversity is not just a popular trending topic, but a base necessity for the online casino industry to thrive and innovate. Just look at online job-searching hubs; you'll come to realise so many young, educated people with potential come from Generation Z and the late Millennial generation. And these are LGBTQ promoters, people who cherish working from home, and young females who have fully embraced the society that doesn't discriminate the feminine side of employment."

Embracing diversity and inclusion is not only an ethical choice but also a strategic advantage. Research by McKinsey & Company highlights that companies with diverse leadership are more likely to achieve above-average profitability, showcasing how inclusivity drives both innovation and success.

Within the gambling industry, more diverse leadership teams are linked to higher employee engagement and improved customer satisfaction. And in an industry that drives massive revenue only from players, this is the absolute must.

LGBTQ+ Representation in the Casino World

While representation in gambling has historically been lacking, many casinos and online gaming platforms are now actively creating LGBTQ+ inclusive spaces. Yes, international licensing criteria like Curaçao and RTP fairness are not the sole grading attributes for a casino anymore. Inclusivity also plays a massive role.

In addition, we've researched and found some specific ways casinos are stepping up their efforts in the field: