Watch: Adorable Gay Couple Featured in Polish Condom Ad

Capitalism responds to calls for equality when they are voiced loud and clear, and global corporate entities understand - unlike some authoritarian governments - that the pink dollar (or the pink zloty, as the case may be) spends every bit as well as money from heterosexual consumers.

Perhaps all that played into Durex's decision to create and air an ad for the Polish market that, for the first time ever, includes a same-sex couple. Even better, the couple in question are Jakub and Dawid Mycek-Kwiecinski, who made headlines earlier this year with a YouTube video in which they stepped up to battle COVID-19 by creating and then handing out hundred of rainbow-themed face masks.

The ad depicts several heterosexual couples, including a pair who are camping out and using their van as a bedroom on wheels, a twosome whose breakfast takes a frolicsome turn, and a couple whose embraces on their bed get more and more steamy. The Mycek-Kwiecinskis are shown in their bathroom, with one of them assisting the other with a haircut... until the trim turns into snogging.

In all four cases, the couples have a box of Durex "Invisibles" condoms close at hand.

The LGBT press took note of how the ad is airing in a nation where so-called "LGBT-free zones" (improbable as that might be) are purported to occupy about a third of Poland's total area.

In a way, the ad is an extension of the couple's commitment to the health and well-being of their fellow Polish citizens, since condoms are still a primary means of preventing transmission of STIs.

The couple's efforts to distribute COVID-19 face masks was as much an attempt to take positive action in the face of the pandemic as to push back against Polish politicians that have recently been painting LGBTQs as a "plague."

The married couple thought it only fitting to answer hatred with kindness by doing something to counter a real plague: The global scourge of the novel coronavirus.

"The situation of LGBT people in Poland is getting worse I would say day by day, we have the right-wing in power," Jakub told NBC News in April, adding that "the Law and Justice party [which based its election strategy in 2019 on the demonization on sexual minorities] party... are against LGBT."

Added Jakub: "They also encourage people to attack us, to insult us."

Jakub is no stranger to mass media. As some LGBTQ media outlets noted, he was a longtime employee of TVP, a Polish public broadcast service. Jakub lost that job - surprise, surprise - for being gay.

Earlier this year, Durex launched a campaign that included an image of two men kissing. One of the men, an Irishman from Belfast named Michael Allsopp, spoke to the press about how personally meaningful it was to be part of an ad campaign that includes gay representation. Allsopp said that the image of himself with the other male model was an image his younger self "needed to see" and would have benefitted from.

Watch the Durex ad below.