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Lady Gaga Reimagines 'Won't You Be My Neighbor?' for Redfin and Rocket Mortgage Super Bowl Commercial
READ TIME: 3 MIN.
Lady Gaga, a prominent singer and performer known for her advocacy in support of LGBTQ+ communities, has lent her voice to a cover of the classic children's song "Won't You Be My Neighbor?" for a Super Bowl commercial produced by real estate company Redfin and mortgage provider Rocket Mortgage. The announcement surfaced through a behind-the-scenes video released recently, highlighting Gaga's rendition of the tune originally popularized by Fred Rogers on his long-running public television series Mister Rogers' Neighborhood. This creative choice connects the song's message of kindness and community with the brands' focus on homeownership and neighboring.
Super Bowl LX is scheduled for February 8, 2026, at Levi's Stadium in Santa Clara, California, featuring the Seattle Seahawks against the New England Patriots. The event will include a halftime performance by Bad Bunny and an opening ceremony show by Green Day. Gaga's participation marks one of several high-profile celebrity endorsements expected during the game's broadcast, which draws global audiences for its advertisements as much as its football.
The behind-the-scenes footage captures Gaga in a studio setting, delivering the song's familiar lyrics with her signature vocal style while emphasizing its wholesome origins. Redfin and Rocket Mortgage selected the track to evoke feelings of community and belonging, aligning with their services in helping people find homes and secure mortgages. Full details of the commercial remain under wraps until airtime, but the teaser has already generated buzz online.
Fred Rogers, the creator and host of Mister Rogers' Neighborhood from 1968 to 2001, was renowned for promoting emotional intelligence, acceptance, and neighborly kindness to children, including messages of inclusivity that resonated with diverse audiences, including LGBTQ+ families. Some fans have expressed mixed reactions to the song's commercialization, noting Rogers' own historical aversion to using his work for advertising purposes during his lifetime.
In the context of 2026, coverage has speculated whether Gaga's version could carry added layers of meaning as an anthem of kindness amid social tensions, though she has not made direct on-the-record statements confirming such intent in available reports. Gaga, who identifies as an ally to transgender people and other LGBTQ+ individuals, has a history of using her platform to champion acceptance and has performed at events supporting these communities. Her involvement in this ad revives Rogers' legacy of promoting neighborly love, a theme that continues to hold relevance for LGBTQ+ people seeking affirming housing and community spaces.
No official statements from Redfin, Rocket Mortgage, or Gaga's representatives were detailed in the initial coverage beyond the video release. The partnership underscores how Super Bowl ads often blend nostalgia with contemporary star power to reach broad demographics, including LGBTQ+ viewers who appreciate Gaga's affirming presence in media. Community responses on social platforms have been largely positive, with some highlighting the song's potential to foster unity in a divided cultural landscape, though specific LGBTQ+ organization reactions remain unreported in current sources.
This event fits into a tradition of musicians reinterpreting children's songs for adult audiences, but Gaga's take stands out due to the high-stakes Super Bowl platform. As the game approaches, anticipation builds for how the full ad will integrate the performance with the brands' messaging on accessible homeownership.
