Bad Bunny Wins Grindr Unwrapped's “Best Bulge of 2025”

When the dating and social app Grindr rolled out its annual “Grindr Unwrapped” roundup of the pop culture moments that defined the year, one particular category immediately captured LGBTQ+ attention: “Best Bulge of 2025.” In voting by thousands of users, global reggaeton star Bad Bunny came out on top, earning the cheeky title of the year’s favorite bulge after a months‑long wave of viral underwear imagery and online thirst.

According to Pride , Grindr Unwrapped, sponsored by Woodwork, invites members annually to choose their favorite queer‑adjacent pop culture moments, with this year’s list explicitly including a “favorite bulge of 2025” vote that Bad Bunny “took the cake” in. Celebrity outlet Radar Online similarly reported that Grindr users selected Bad Bunny’s bulge as the platform’s top honor in its year‑end awards, labeling it “Best Bulge” of the year. Entertainment magazine OK! Magazine also described the singer as being named “favorite bulge of 2025” in the Grindr poll, tying the recognition directly to his steamy underwear campaign imagery.

The foundation for this lighthearted award was laid earlier in the year, when Bad Bunny fronted a widely discussed Calvin Klein underwear campaign that saturated social media with high‑definition images of the Puerto Rican artist in form‑fitting briefs. Fashion publication Harper’s Bazaar detailed how the musician, born Benito Antonio Martínez Ocasio, posed shirtless in black and white Calvin Klein underwear in a series of photographs that highlighted both his tattoos and his physique. LGBTQ+ outlet Out likewise reported that he appeared in the brand’s Icon Cotton Stretch underwear line, noting that the campaign “set the internet ablaze” as images circulated widely across platforms.

Grindr’s year‑end recognition explicitly “reminded everyone” of those Calvin Klein visuals, positioning the campaign as a defining queer pop culture moment of 2025 that fueled digital desire and memes alike. Radar Online further connected the dots by pointing to a specific Instagram mirror selfie in white Calvin Klein briefs that prompted an outpouring of comedic, lustful comments, with fans declaring in the comments that they would leave their partners for the star and joking that he had “no business” posting such photos. Coverage from LGBTQ+ publication Instinct Magazine similarly framed his underwear selfie as “eye‑popping,” emphasizing how it “blessed timelines” and drove conversation among queer followers.

Grindr Unwrapped’s focus on playful categories like “Best Bulge” sits within a long history of LGBTQ+ communities using humor, thirst, and erotic admiration as tools of connection and affirmation. By centering votes from users of an app used primarily by gay, bisexual, queer, and transgender people, the poll effectively hands narrative power to LGBTQ+ audiences, allowing them to publicly celebrate the bodies and aesthetics that resonate with them.

Bad Bunny’s selection is particularly notable given his role in challenging rigid norms of Latin American and global masculinity. Mainstream outlets have repeatedly documented how he experiments with fashion, embraces gender‑nonconforming styling, and speaks openly about intimacy and desire in ways that resonate with many queer and questioning fans. Even when he is not explicitly labeling his sexuality, his willingness to appear in underwear campaigns, paint his nails, and play with traditionally feminine aesthetics has been widely discussed as expanding what a male reggaeton superstar can look and act like.

For transgender people, non‑binary people, and others whose bodies are frequently scrutinized or politicized, the sheer exuberance with which queer audiences celebrate a Latin, Spanish‑speaking global star’s sensual imagery can also serve as a reminder that desirability and gender expression are not the exclusive domain of any one norm. While the Grindr award is humorous, it underscores a serious shift: a queer‑led platform is treating a non‑Anglophone, non‑white artist as the year’s defining object of desire, pushing back against narrower, historically Eurocentric beauty standards.

Bad Bunny’s “best bulge” moment arrives amid a broader year of high visibility and controversy for the artist, including his upcoming role as the headliner of the 2026 Super Bowl Halftime Show, which has sparked criticism from some right‑wing figures who object to him performing primarily in Spanish. According to OK! Magazine’s coverage of his Saturday Night Live appearance, he framed the Super Bowl slot as “more than a win for myself, it’s a win for all of us,” referring to Latinos and Latinas in the United States whose cultural impact cannot be erased.

In this context, Grindr’s mischievous accolade reads as part of a larger tapestry of representation: a queer‑centered platform applauding an artist who openly centers Latin culture, Spanish‑language music, and fluid approaches to gender and sex appeal. For many LGBTQ+ people, especially those who are Latinx or Spanish‑speaking, seeing that convergence of erotic recognition, cultural pride, and mainstream success can be both entertaining and quietly affirming.

Ultimately, Bad Bunny’s “Best Bulge of 2025” win is less about anatomy than about audience power: queer users collectively chose a figure who reflects their desires, values, and aesthetics, turning a playful poll into another data point in how LGBTQ+ communities continue to shape what global stardom looks like—and who gets to be called the year’s defining sex symbol.