7 hours ago
Prime Video and Adam & Eve Launch Ambrosius Adult Toy Inspired by 'The Boys' Character
READ TIME: 21 MIN.
In what may be the most unusual television merchandise collaboration to date, Prime Video has teamed up with adult entertainment retailer Adam & Eve to launch an official adult toy inspired by Ambrosius, the octopus character from the Emmy award-winning superhero satire series The Boys. The product became available for purchase on October 8, 2025, strategically timed to coincide with World Octopus Day .
The collaboration represents Adam & Eve's first-ever adult toy partnership with a television series, marking a significant milestone in the intersection of mainstream entertainment and adult products . The product is inspired by one of the show's most controversial storylines involving The Deep, portrayed by actor Chace Crawford, and his relationship with the octopus character Ambrosius.
According to Adam & Eve merchandising manager Ginger Vickrey, the product required extensive development before reaching the market. "After more than a year of concepting, research and design, we are so excited to bring this product to the public," Vickrey stated . The lengthy development process underscores the complexity of creating a product that balances humor, functionality, and brand authenticity.
The Ambrosius adult toy is crafted from 100% body-safe silicone and is hypoallergenic, designed to provide what the company describes as a "smooth and natural feel" . The product features several distinctive design elements, including a ribbed and nubbed tunnel for enhanced stimulation and a close-ended design intended to create intensified sensations. An "E-Z grip tentacle" design was incorporated to ensure comfortable handling during use .
The waterproof toy measures 6.8 by 2.75 inches and operates without motors or batteries, relying instead on its textured design for stimulation . The product retails for $99.99 and is being marketed as a limited-edition collector's item available exclusively while supplies last .
Vickrey positioned the product within a broader cultural trend of adult toys appearing in mainstream media. "While sex toys in mainstream television and movies aren't a new theme—think 50 Shades of Grey, Sex and the City and Broad City—Ambrosius actually puts the fan in the role of a superhero in an all-new, fully immersive way," she explained . This framing attempts to normalize the product by connecting it to previous instances where adult products gained mainstream visibility through popular entertainment.
The collaboration capitalizes on The Boys' reputation for pushing boundaries and satirizing traditional superhero narratives. The series, created by Eric Kripke, has become known for its dark humor, graphic violence, and willingness to explore uncomfortable themes that other superhero properties typically avoid. The Deep's relationship with Ambrosius represents one of the show's most memorable examples of its irreverent approach to storytelling .
To promote the product, actor Chace Crawford participated in marketing efforts, including an unboxing video that has circulated across social media platforms . The video demonstrates the entertainment industry's evolving comfort with openly discussing and promoting adult products, particularly when framed within the context of satirical entertainment.
The product launch comes as The Boys prepares for its fifth and final season, scheduled to premiere on Prime Video in 2026 . The timing suggests a strategic effort to maximize audience engagement and merchandise sales during the series' concluding chapter. Series star Antony Starr, who portrays the villainous Homelander, recently bid farewell to his character on social media, acknowledging the creative partnership with series creator Eric Kripke and expressing gratitude for the opportunity to explore such a complex role .
The final season is expected to maintain the series' signature blend of humor and graphic content, with anticipation building for how the show will conclude its storylines. The merchandise release serves to maintain audience interest during the period between seasons while also capitalizing on the show's cultural cachet .
The Ambrosius toy is available for purchase through Adam & Eve's website at adameve.com and at select Adam & Eve retail locations . The product comes with specific care instructions to maintain its condition and safety. Users are advised to use only water-based lubricant with the toy and to clean it thoroughly with warm water and soap or specialized sex toy cleaner after each use. The manufacturer recommends rinsing the product carefully and patting it dry .
Due to manufacturer and vendor restrictions, the product may be subject to limitations on discounts and promotional offers. Some items can only be discounted by certain percentages, and when coupons are applied that exceed these limits, the discount is automatically reduced to the maximum allowed amount .
The collaboration represents a notable development in how mainstream entertainment properties approach merchandise licensing. While adult-oriented products have occasionally been associated with entertainment properties, formal partnerships between major streaming platforms and adult retailers remain relatively uncommon. The partnership between Prime Video and Adam & Eve signals a potential shift in how entertainment companies view the adult products market as a legitimate avenue for brand extension and fan engagement .
The product has generated significant online discussion, with reactions ranging from amusement to genuine interest in purchasing the item. Media coverage has emphasized both the novelty of the collaboration and the unusual nature of a product inspired by a character's relationship with a sea creature . The product description playfully acknowledges this absurdity while maintaining marketing language typical of adult products, promising "tidal waves of intense pleasure" and positioning Ambrosius as an "aquatic temptress" .
This collaboration may indicate evolving attitudes toward adult products in mainstream culture and entertainment marketing. The willingness of a major streaming platform to officially license its intellectual property for an adult toy suggests growing acceptance of sexual wellness products as legitimate consumer goods rather than taboo items to be kept separate from mainstream entertainment .
The partnership also reflects The Boys' brand identity as a series that deliberately subverts expectations and challenges conventional boundaries in superhero storytelling. By creating merchandise that directly references one of the show's most provocative storylines, the collaboration reinforces the series' reputation for irreverent humor and willingness to explore uncomfortable themes .
As entertainment properties continue to explore diverse revenue streams and fan engagement strategies, collaborations like this one may become more common, particularly for series with adult-oriented content and audiences. The success or failure of the Ambrosius product may influence whether other entertainment properties pursue similar partnerships in the future, potentially reshaping the landscape of television and film merchandise.
The product's limited availability and collector's item positioning also reflects broader trends in entertainment merchandise, where scarcity and exclusivity are used to drive demand and create cultural moments around product releases . Whether consumers ultimately embrace the product as a functional item, a collectible, or simply a cultural curiosity remains to be seen, but the collaboration has undeniably generated substantial attention for both The Boys and Adam & Eve.
