Bliss and The Trevor Project Partner for Pride

by Christopher Ehlers

EDGE Media Network Contributor

Thursday June 16, 2022

Bliss and The Trevor Project Partner for Pride
  (Source:Bliss)

For the third year in a row, Bliss — a leading spa and beauty brand — is partnering with The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. To mark the occasion, Bliss has announced a limited-edition Pride Block Star Set with 100% of the proceeds going straight to The Trevor Project.

During a time when there are more than 300 anti-LGBTQ+ bills being considered across the country, most of which specifically target transgender and nonbinary youth, The Trevor Project is more vital than ever. According to a recent poll, 66% of all LGBTQ youth say recent debates about state laws restricting the rights of transgender people have negatively impacted their mental health, which means that The Trevor Project needs more support than ever to grow its free and confidential crisis services to meet the increased demand.




"We are thrilled to be continuing our partnership with The Trevor Project this year to support their critical, life-saving mission, and are excited to share that, through our partnership, we have committed over $325,000 thus far," said Bliss Chief Brand Officer Tina Pozzi via a press release. "The Trevor Project's work to end suicide among LGBTQ youth is so important, especially given current events. Bliss has always believed that acceptance and self-love is a big part of unapologetic happiness, and we are proud to be aligning our brand with The Trevor Project's efforts year after year."

The Pride set features exclusive artwork created by social justice artist Devon Blow, which reminds shoppers and supporters that they are perfect exactly the way they are. Her primary focus with these designs is to inspire and empower vulnerable, marginalized, neglected, and disenfranchised communities, and to celebrate cultural expression in all forms.




"As an illustrator whose mission it is to create art that centers inclusivity, social change, and love, collaborating with Bliss and The Trevor Project on this campaign was an incredible opportunity," said Blow, according to a press release. "I am so excited that my art will be featured on Bliss' Limited-Edition Pride Block Star Set, and I'm so grateful to be able to support a cause and community that is so near and dear to my heart."

Beginning today, the limited-edition kit is available for $48 exclusively on Blissworld.com and features two tubes of Bliss' best-selling and award-winning Block Star 100% Mineral Daily Sunscreen, a beloved formulation that is sold once every three minutes. Suitable for all skin types, the sheer, mineral sunscreen has a vanishing tint that helps to blur pores and imperfections.




"We are so grateful to Bliss for their ongoing commitment to helping us create a brighter, more welcoming world for LGBTQ young people," said The Trevor Project's Corporate Partnerships Manager Sofi Goode via a press release. "Our research shows that more than half of youth said brands that support the LGBTQ community positively impact how they feel about their own identity, and Bliss has continued to show up over the years to celebrate the vibrancy, strength, and authenticity of LGBTQ young people. Bliss' generous donation will help The Trevor Project expand our lifesaving 24/7 crisis services programs to serve the more than 1.8 million LGBTQ youth who seriously consider suicide each year in the U.S."

For more details on the partnership and to get involved, visit Bliss or The Trevor Project on Instagram.