Bloomingdale's Fashionable Fundraiser Helps amfAR Fund a Cure for HIV

by Winnie McCroy

EDGE Editor

Monday August 18, 2014

On August 20, Bloomingdale's will be hosting their semi-annual Fashionable Fundraiser to support amfAR, The Foundation for AIDS Research, and their mission to raise awareness and funds to find a cure for HIV/AIDS. Customers shopping in-store or online on August 20-21 will help support Bloomingdale's pledge to make a donation of $75,000 to amfAR.

"We are grateful to all of our friends at Bloomingdale's for their continued commitment to help us in our quest to make AIDS history," said amfAR Chairman Kenneth Cole.

While shopping at the nearest Bloomingdale's on Wednesday, August 20, individuals can cycle for a cure by pedaling for 1-3 minutes to help the store with Bloomingdale's nationwide virtual race to support the fight against AIDS. When they hop on a cycle, they'll receive a $10 bMoney card just for participating. Plus, they'll be entered to win a $1,000 Bloomingdale's gift card and two tickets to the amfAR Inspiration Gala or a Schwinn stationary spinning bike.

Along with the opportunity to give back while shopping, customers are invited to enjoy special offers and great savings, events, and earn triple points as a Loyallist member.

Get a first look at the fall deliveries and support their semi-annual Fashionable Fundraiser. This season will continue to support amfAR, The Foundation for AIDS Research, a nonprofit organization that is dedicated to ending the global AIDS epidemic through innovative research.

The event will be held on August 20 at all 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores. Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai.

And cap the summer by taking home amfAR's special edition tote bag for $35, designed by Jean Paul Gaultier and available at Bloomingdale's, as well as Scoop NYC stories and in the amfAR store. The stylish canvas tote with interior pockets for sunglasses and phone is one of a kind, and 100 percent of proceeds benefit amfAR's life-saving research programs.

amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $388 million in its programs and has awarded grants to more than 3,300 research teams worldwide.

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Winnie McCroy is the Women on the EDGE Editor, HIV/Health Editor, and Assistant Entertainment Editor for EDGE Media Network, handling all women's news, HIV health stories and theater reviews throughout the U.S. She has contributed to other publications, including The Village Voice, Gay City News, Chelsea Now and The Advocate, and lives in Brooklyn, New York.