Urban Outfitters Helps Fight Breast Cancer with Alternative Apparel

Monday October 3, 2011

Atlanta, GA - Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship, announced it will be expanding its Pink Ribbon Collection benefitting Susan G. Komen for the Cure® into Urban Outfitters this October.

In honor of Breast Cancer Awareness Month, the casual lifestyle apparel company and the hugely popular retailer will launch Alternative's Ribbon Collection in all 160 Urban Outfitters doors and online at urbanoutfitters.com to support the global leader of the breast cancer movement.

Launching online on October 3rd and in stores on October 5th, Urban Outfitters will offer the Pink Ribbon Collection-featuring Alternative's best-selling tees, tanks, dresses and hoodies for women-through December 31, 2011. As part of the philanthropic partnership, Urban Outfitters has donated $60,000 to Susan G. Komen.

Launching online on October 3rd and in stores on October 5th, Urban Outfitters will offer the Pink Ribbon Collection-featuring Alternative's best-selling tees, tanks, dresses and hoodies.

"We're proud to continue to support the fight against breast cancer alongside one of our key wholesale accounts and largest retail partners," said Alternative CEO Evan Toporek. "It's an honor to have Urban Outfitters involved in this charity partnership, helping to raise awareness for the cause and remind our customers that no effort is too small."

Alternative will continue to sell its Pink Ribbon Collection online at www.alternativeapparel.com through the remainder of 2011, donating 10% of the retail price to Komen with a guaranteed minimum of $25,000. Komen is the boldest community fueling the best science and making the biggest impact in the fight against breast cancer.

Since 1995, Alternative has grown into a leading lifestyle apparel brand that delivers the best quality and value in fashion basics. Hand-crafted with signature vintage softness, each piece embodies a commitment to comfort, craftsmanship, community and authenticity. To learn more, visit http://www.alternativeapparel.com/

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