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Watch: Oreo and PFLAG Team for Short Film and Limited Edition Rainbow Cookies

by Kevin Schattenkirk

EDGE Media Network Contributor

Saturday October 10, 2020

In an ongoing partnership, Oreo has teamed with PFLAG National for a new short film and a limited edition package of #ProudParent Oreo Rainbow Cookies, Delish reports.

The film, called "Proud Parent," focuses on Jen and Amy, and the challenges same-sex couples face when introducing a new partner for the first time to their loved ones. Without any spoilers, the focus is on the relationship between Jen and her father. Ending the film is a quote: "A loving world starts with a loving home."

The limited edition packages of Rainbow Cookies — replete with seven different creme filling colors in honor of the Pride flag — will not be sold in stores. Rather, 10,000 packages will be given away as rewards for allyship. On Twitter or Instagram, people can share photos of what allyship means to them — tag and follow @OREO and use the hashtags #ProudParent and #Giveaway.

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.