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How Much is Enough? CBD Unlimited's Starter Guide to Dosing

by Kelsy Chauvin

EDGE Media Network Contributor

Friday November 13, 2020

How Much is Enough? CBD Unlimited's Starter Guide to Dosing
  (Source:CBD Unlimited)

Whether you're new and curious about CBD or jumped in as an early fan, you may find yourself with lingering questions. On the one hand, CBD (short for cannabidiol) is known for its versatility in health and wellness, helping some people alleviate pain, reduce inflammation and improve sleep.

On the other hand, how can a curious consumer know what to look for in a CBD product or how much to take? And how do you determine if a CBD product is genuine, with clinically proven concentrations and natural ingredients?

For CBD Unlimited founder and CEO Todd Davis, the first step into CBD should be learning which brands are trustworthy—perhaps easier said than done.

"The industry is still novel in the sense that there's no standard formulation yet," says Davis. "There is so much fraudulent activity in the language that's in the market today. The only thing you can rely on is testing. Science and compliance have been key for us."

Since launching in 2014, CBD Unlimited has built its reputation on medical research, testing, observation and therapeutic value. As a result, its CBD oils, topical and concentrates, have proven effective with independent Certificates of Analysis for its products and individual ingredients. CBD is non-psychoactive: THC-free (broad-spectrum) or with only trace amounts (full-spectrum) of the molecules predominant in marijuana.

While CBD delivers consistent benefits, its array of effects and remedies can vary.

"I think the versatility is what blows everyone away," says Davis. "We get feedback from patients all the time where they say, 'My knee was hurting, I put it on, my knee stopped hurting.' Or 'I put it on my lower back, I was getting spasms I couldn't move, and now I'm up and moving like nothing ever happened.' One person said, 'My eyes were really itchy, so I put it around the bottom of my eyes, and my eye stops itching immediately.' They talk about it like it's a miracle if they have that experience."

He adds, "There's no way to market the versatility... but I think universally the market is starting to figure these things out."

CBD Dosing For Beginners
(Source: CBD Unlimited/Instagram)

CBD Dosing For Beginners

In its first six years, Davis and his team established a small but reliable product line with consistent CBD concentrations, 100-percent derived from Colorado-grown hemp.

CBD Unlimited products are already sold in brick-and-mortar stores nationwide, including Walgreens, where it's joined by just a handful of highly vetted brands. But even when browsing the limited selection of balms, edibles, and capsules, an average consumer may not know what to look for in terms of dosage.

"We generally recommend that people start with oil," Davis says, noting that CBD Unlimited's line of oils (also called tinctures) are sold in sizes of 5, 10, or 30 milliliters, each with proportional concentrations of CBD per drop.

"We recommend three to six drops twice a day for the first dosing. That's drops, not whole droppers-full. If [the consumer] is taller than six feet, we suggest a higher dose. If they're shorter than six feet, we try to keep them between three and five drops. The most they take is 10 drops per serving, which in our formulation is roughly six to seven milligrams [of CBD]," he says.

"Then we have them evaluate that, so they're going to know within the first day or two if that's an effective dose or not."

Davis points out this key to dosing: "Based on our studies, we believe that frequency is better than high dosage. For most people who are treating any kind of consistent condition, we recommend dosing twice a day, at least eight to nine hours apart."

Still, it can be confusing to settle on the right product, and even then, the prospect comes with a bit of trial and error.

"People have been either shopping price or shopping quality. They're not necessarily correlating the two," says Davis. "But I think we're in a transition phase now... and as the market becomes more educated, the buyer will become more discerning. They'll be looking for specific things and can say, 'I bought that, and it didn't work, but I know that [this brand] works.'"

These days, Davis adds, consumers are shifting from CBD-curious to more educated and experienced. Davis sees them enjoying its benefits and aiming to make CBD a more permanent part of their daily wellness regimens.

To those folks, Davis suggests some homework.

"Read all of the language that's on the packaging. Go to the [brand's] website, use the QR code," he says. "Because we can't put it all on a box."

Want to learn more? Visit CBDUnlimited.com.


CBD Unlimited products are not available for shipment or sale in South Dakota.
Products are not for use by or sale to persons under the age of 18. This product should be used only as directed on the label. It should not be used if you are pregnant or nursing. Consult with a physician before use if you have a serious medical condition or use prescription medications. The FDA has not evaluated these statements. Products are not intended to diagnose, treat, cure, or prevent any disease. As the consumer, it is your responsibility to know your local, state and federal laws before making your purchase. All products are intended for legal use. Before purchasing a product(s), you should confirm legality of the product in the state where you request shipment.

Kelsy Chauvin is a writer, photographer and marketing consultant based in Brooklyn, New York. She specializes in travel, feature journalism, art, theater, architecture, construction and LGBTQ interests. Follow her on Instagram and Twitter at @kelsycc.

CBD Unlimited

This story is part of our special report titled CBD Unlimited. Want to read more? Here's the full list.

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