Entertainment » Television

Bravo’s "The Rachel Zoe Project"

by Rick Dunn
EDGE Community Editor
Tuesday Sep 9, 2008
Bravo’s "The Rachel Zoe Project"

With The Rachel Zoe Project, Bravo continues to mine the fashion world for reality TV programming with compelling results. One of the top celebrity style consultants, Zoe is paid big bucks to dress celebrities for red carpet events, photo shoots and TV appearances, but the show is primarily concerned with Zoe's efforts to develop her own brand by initiating her own line of fashion accessories, and eventually, clothes.

Zoe is a delicate little thing with a penchant for over-sized sunglasses and gypsy-ish, draped fashions. Her catchphrase for anything she favors? Any variation on: 'D.I.E.' Catchphrase no.2: 'shut it down,' when a given look blows her away. She's fun to watch and appears genuine.

During the first episode, Zoe hires a new assistant to support her gal Friday Taylor, an impatient, unlikable hag who is apparently unable to run a comb through her rat's nest hair. I'll give her this - in less than 60 minutes, she instantly became the most unbearable, transparent shrew on television. She's the kind of presence one simply hates - not loves to hate, just hate. She terrorizes the new assistant, Brad, by flip-flopping on, or simply, withholding proper direction. Terminally angry, she actually appears threatened by Brad and even if it weren't for Zoe, I'll stick around just hoping that someone puts this chick in her place.

The Rachel Zoe Project debuts on Tuesday, September 9 at 11 p.m. on Bravo. It moves to its regular timeslot of 10 p.m. on September 16.

An EDGE Founding Editor, Rick Dunn’s writing has appeared in Bay Windows, The Windy City Times, Washington Blade, among many others. He also initiated The Boston Globe’s very first (and last) gay column, Out & About in 2001. He was the editor of In Newsweekly from 1996 to 2003.

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