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One Million Moms’ Outrage Inspires Hunky New Kraft Ads

by Jason St. Amand
National News Editor
Wednesday Aug 14, 2013

Who knew that we would have to thank One Million Moms for a new series of seriously beefy ads for Kraft's Zesty salad dressing?

Back in June the right wing, christian, anti-gay group, famous for taking umbrage with just about everything from theme parks to electric shavers, targeted the Kraft Corporation for a print advertising campaign for their Zesty salad dressing, featuring a beefy half naked man on a picnic blanket.

OMM, whose numbers according to their Facebook page are just shy of 59,000, called the image "disgusting" and that, "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent? It is unnecessary for Kraft to use s*x to sell salad dressing!"

But according to Jezebel, Bernstein & Andriulli, the agency behind the original "Zesty Man" campaign, say they've decided to recreate the campaign because of OMM's outrage.

"[One Million Moms] generated so much interest in advertisements that had already run their course, breathing a second life into Zesty," photographer Douglas Friedman says. "It inspired the entire creative team to make this next series of images even better and to push it a little farther."

Friedman says the hunky model, Davis aka the "Zesty Guy," also finds OMM’s outrage hilarious.

"I mean, you’re shooting salad dressing with a naked guy on a mechanical bull. It better be fun," Friedman said.

The new five-image campaign shows the incredibly zesty "Zesty Guy" buried in sand, seductively eating raspberries, laying on a tennis court in short-shorts, riding a mechanical bull (oh my), and chilling in a hammock with room for two.

Again, thanks for this one, OMM. Seriously, thanks.

Click here to check out all five scantily clad photos.


  • WayGay, 2013-08-15 07:04:51

    Ok, lets call them what they are: 58,000 Moms. Calling them one million moms only panders to them and lends credibility to their mission. Screw them. They are 58,000 ignorant moms. 58,000 Moms

  • , 2013-08-16 15:18:05

    Perhaps some of these 58K moms need a big ole Kraft man to toss their salads! Lol!

  • WayGay, 2013-08-17 10:06:09

    They say its gross because the 58000 moms asses are all the size of Texas. Or is it Tex-ass?

  • BlondieSL, 2013-08-19 07:13:44

    "...Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?" OH! OH! OH! I KNOW THE ANSWER TO THAT! I DO I DO I DO! First, yeah, he’s very hot. Secondly, like one of the above anonymi, my opinion is also tainted, probably less because I’m 100% Gay, but more because I’ve never seen the human body as disgusting. Clearly, these (to use Jed’s word) TWATS must be so lonely, sheltered and/or completely controlled by their back-assed FAKE religious garbage to even think that this is in any way anything else but beautiful. I do find that these brainwashed "pseudo-religious" types just don’t see the beauty that is all around us. Also, the photos are not of a naked man. Having on jeans, shorts, SAND *cough* is not naked. If they see naked, then, umm... yeah.. they need a good ole’ down-home FUK! The depths of stupidity constantly surprise me.

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