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New Kraft Ad Too Zesty for One Million Moms

by Bobby McGuire
EDGE Media Network Contributor
Wednesday Jun 12, 2013

Just when you thought it was safe to enter the condiments aisle of your local supermarket, those One Million Moms are back -- this time they're taking aim with the Kraft Corporation for a print advertising campaign for their salad dressing featuring a scantily clad man on a picnic blanket.

Their latest rant reads: "Last week's issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling. A person has to look closely to see the item the company is marketing because the salad dressing bottle is so small next to the male model, picnic basket and other food items."

But the "million" moms, whose ranks number 57,243 according to their Facebook page, ire wasn't limited to the image; they also apparently took umbrage with some of the advertising copy, further complaining: "There is also a small Kraft logo in the upper corners with the words "Silverware Optional - Let's Get Zesty." The website is listed in the bottom corner."

Expressing concern that Kraft's products were potentially not inclusive of all denominations, OMM further complains:

"Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising."

"Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent? It is unnecessary for Kraft to use s*x to sell salad dressing!"

Kraft joins the ranks of Phillips Norelco, The Walt Disney Company, J.C. Penney, NBC, ABC, Jennifer Lopez and SheZow on the ever-growing list of the One Million Moms' targets.

The use of asterisks throughout the post to take the place of the words "naked", "sex" and "genitals" begged the question; if the moms can't handle those words, how did they become moms to begin with? They clear this up on their post by explaining, "An asterisk is used to ensure our emails get through to those who have signed up to receive our alerts. Otherwise, referencing specific words would cause our emails to be blocked by some Internet filters."

Thanks for clearing that up moms!


  • cc, 2013-06-12 18:48:33

    Of course they can’t get it right ...they can’t even count to a million.

  • GT, 2013-06-12 18:51:31

    These old bitches really need to get laid. Most likely a group of old fat church ladies

  • , 2013-06-13 02:04:01

    Why don’t they attack every company that has half naked women in their ads if they’re so offended by almost-nudity? Hypocrites. What, are they afraid of getting clit boners? Either that or they’re closet lesbians.... Which would make more sense I suppose, since the most vocally homophobic tend to be repressed lgbt...

  • gdhamf, 2013-06-13 02:48:47

    Dear omm, you are the ass hole twats the insist on these Internet filters. You are in effect victims of your own censorship. Dumb ass

  • Jay, 2013-06-14 01:08:58

    The Thousand Moms are just a bunch of cons looking for a demographic niche group to exploit. In this case, prudes. First, buy a Christian mailing list, write a flashy and terrifying pitch and wait for the money to roll in. And hey, you might even get to be on teevee!

  • , 2013-06-14 01:47:57

    Nice baguette!

  • , 2013-06-14 10:35:07

    I think all the previous comment providers need to get a clue!!! I think most people, and probably alot of the "Million Moms" like the commercials with Mufesto (or whatever his name is) in the Old Spice commercial or the Diet Coke guy. And, believe me, I like it too, but this pushes the envelope too far!!! Come on!! Where’s it going to end?? These advertisers will do ANYTHING just to put more money in their pockets and people fall for it time and time again!!!!

  • , 2013-06-14 14:32:35

    I’m not a boring old church lady who needs to get laid but I am a mother of a small child and I admittedly am not looking forward to having to explain to my child why there are pictures of naked people in the grocery store. I rather enjoy looking at mostly naked men (fit ones, at least) but in the grocery store? No thanks, Kraft.

  • , 2013-06-14 21:02:00

    Maybe Kraft is trying to sell to us gay men!

  • lb43082, 2013-06-16 08:12:51

    Perhaps these frustrated hags need to get a grip on life. This seems to be the whole basis of their so called ’christianity’... promote their own ideas, hatred, self promotion down everybody’s throat. Afterall... they are right and anyone who disagrees with them are ’hellbound’! Speaking of hellbound, they must be going to hell as well... they give the impression that there are one million of them... not even close!!!

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